"The fox knows many things, but the hedgehog knows one big thing."

- Archilochus

Using the power of simplicity to succeed.

It's all about learning the art of simplicity and staying focused, like a hedgehog. Doing what you do best!

This ‘hedgehog principle’ relates there are basically two ways of thinking by using the story of the fox and the hedgehog. The fox, a clever animal, seems knows a variety of things, while the hedgehog keeps his focus on a single idea. While the fox is being ambitious and trying so many things to get to our little friend the hedgehog, who remains focused and knows what the fox is up to. The hedgehog sticks with what he is great at and outsmarts the fox by rolling up in a ball and staying safe. And sometimes we are like that in business, trying so many different things to get to our client and we try too many new approaches, create too many choices and implement too many campaigns. We lose our identity and our ability to differentiate ourselves from the crowd. We end up all over the place being okay at lots of things and never being great at that one thing we really are good at.


Being able to identify your focus or niche in business helps you to be the best at it. If you understand what you are really good at, focus your time and energy on that you can focus your marketing; creating compelling messaging will actually attract better clients, ones that value you and your services and want to work with you and are willing to pay you what you are worth.  Clients are drawn to whom they perceive as the expert who can solve their problem. When you are making that purchase or buying that service you want to work with the best.  


I can easily help you discover and narrow in on your ideal client so you can work with the clients you really want, the ones that will invest in your services, trust you and refer you and your team. 


As an owner, you should clear on whom your business is serving and how you can deliver the best by being the best. You want to make it easy for them to choose you whether its and Instagram marketing campaign, updating your website, or creating clarity around your messaging, it should be focused on your ideal client.


Fully defining your target audience is one of the biggest hurdles that business owners make. If you are clear on whom you want to do business with, you can deliver the ultimate result to your clients by truly solving their problems. 

Do what you do best!


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