Lead generation is the one topic that any company would be interested in and be able to do it effectively and get the maximum quality leads. As a marketer, Facebook advertising is perhaps one of the most powerful tools for lead generation right now. Facebook notes there are 1.6 billion users daily and it allows you to reach new audiences you may not have been able to reach otherwise. It is still one of the best, simplest, most affordable ways to create awareness, generate leads and ultimately find clients and build lasting relationships.
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Of course the whole point of generating leads is to build a relationship with them until they want to become a customer. Not many people go from zero to sale instantly so you will want to follow up quickly with those leads that you are collecting. You want to be quick to reach out and respond in a timely fashion while they are still thinking of you. and not the competition.