Marketing Foundation: Seven Essential Stages of a Total Online Presence

If you’re like most small business owners, you are probably stuck in the middle of a pile of To-Dos and half finished projects and just trying to balance it all and get it all done. Your marketing probably falls into this category. And not you’re not alone. So many entrepreneurs, solopreneurs, consultants, creatives, coaches and small business owners have little experience as marketers and would rather be doing what they love.

The good news is that you can take control of your marketing strategy and attract a steady, consistent and predictable stream of clients. What you need is a blueprint that will help you with the foundation of marketing. Because if you get this right, if you build clarity, your marketing will become 10x more powerful than it is now.

This ebook breaks down the marketing landscape into SEVEN essential stages of a Total Online Presence.

It is written by leading marketing experts who know the ins and outs of online marketing. Your online presence is you key to success now matter what your business sells. This ebook outlines the core components of a Total Online Presence and gives you a taste of the specific details to consider as you build awareness of your brand.

But first, why is marketing so important?

At its most basic level, marketing helps you. To build a strong foundation by spreading the word about your business. Knowing how to identify your ideal clients, locate them and then ‘market match’ the tools and messages to reach them. To interest customers enough to attract them to your products or services requires some element of marketing. Marketing takes many forms, from online to print, from business cards to websites to advertising and speaking, and of course everything in between. Even word-of-mouth and referrals is in itself a form of powerful marketing. There are so many touchpoints of your marketing that clients see or interact with. When developing your online marketing you want a clear strategy.

Functions of Marketing (The Basics):

Marketing informs. Marketing is there to educate not only your current but future potential customers about your business and how you can help them solve a problem. Every business should have a core story to tell.

Marketing should engage your clients. An engaged client is eager to hear from you. They will easily recognize you and refer you. Stay actively engaged with your online audience.

Marketing is also reputation management. With all the ranking sites out there now, managing your online reputation is critical. One bad review can quickly damage a company’s reputation. Providing professional marketing provide validation to people, even if subconsciously, that you’re a reputable business.

Marketing generates leads. Many people wast advertising dollars online and then conclude it doesn’t work. Online and Pay-per-Click (PPC) advertising can be highly effective when manage correctly.

Marketing grows businesses.  If you successfully master your marketing strategy, you will see more impact and have to spend less energy doing it.

Download this ebook to learn the details of each of these SEVEN steps:

  1. Content as an essential strategy

  2. The SEO strategy

  3. Effective email marketing

  4. How to make Social Media pay

  5. Getting the most out of online advertising

  6. Why mobile integration must be on your roadmap

  7. The 10 smartest Web Analytics tools

Download the 7 Essential of a Total Online Presence

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