The strategy you choose for your business influences goals and objectives for the future years. Your strategy should incorporate your brand, services and client experience. Once you develop a strategy that is perfect for your business you’ll suddenly discover that:
You can attract clients that are ideal for you
You can stand out in ways that make the competition irrelevant
Grow your brand and grow your sales
You can know confidently what to do and what not to do
Craft as story and personality that is unique to your brand
Clients will expect to pay a premium to work with you
You can identify the most profitable ways for you to attract new business
Our Approach to Strategy
A goal without a plan is just a wish.
Phase 1: Audit & Analysis
Research process through a custom-designed strategy session that helps identify the key objectives, opportunities, and priorities.
Observations, defining your primary and secondary customers and key audience segments, and gathering background information and through client interviews to understand your current position and brand perceptions.
Explore existing market potential and identify the range of opportunities for how your services can be positioned in the market.
Conduct competitive research and produce high level summaries including local and national companies.
Conduct Brand Assessment.
This is a working session facilitated over a 1.5-day strategy session with your primary stakeholders.
Phase 2: Positioning Architecture: Build on the research finding from phase 1
Identify key findings presentation and market-positioning messaging that embodies your core foundational brand to guide communications used to align Brand, User and Goals.
Ideal Client Persona Development and Core messaging that will allow you stand out from the competition.
Establish your key differentiators (Your secret sauce, your DNA) which serves as a blueprint for subsequent messaging based on your business goals and objectives.
Our team will conduct a comprehensive audit of your current marketing efforts and share the findings and collected data.
Create a focused and strategic marketing plan that is the driving force to attract clients, increase profitability and create new opportunities.
Once the foundation is built, we help you work your way up to the final stage where all marketing channels are being used to increase your visibility.
Phase 3: CORE Foundation. Be Remarkable. Me Memorable.
Identify initial concepts and attributes of your brand story, the voice and tone and basis for your value proposition facilitated through CORE exercises designed to align the team and define early expectations.
Articulate what you see for your business and bring into sharp focus, the individual deliverables and ensure that they meet performance expectations.
Define what you want people to think when they first encounter your brand and define the solution you provide that will shape your marketing messaging, content and design.
Phase 4: Comprehensive Summary Brief and Priorities
Summarize findings in a brief which combine the research insights and custom user profiles as well as brand awareness positioning, marketing and revenue generation priorities.
Prioritization Breakdown for how the organization makes money, markets itself and creates systems and processes for your client's touchpoints.
Create roadmap of recommended next steps for each stage of the customer buying journey and create a marketing plan by activity.
Need a marketing boost? Let us help you grow your business the right way!
Take the next step to creating a successful and powerful brand for your business. Jump on a FREE strategy session TODAY!
We Partner With You
Goal is to increase engagement with your brand. Take the necessary time and attention in developing your brand the right way.
You as the owner have the unique opportunity to design a reputation for your brand. You can choose its image, it's personality and how it is positioned for your target audience. You shape how your audience feels about you.
Power of the strong brand create value for your company. Inest in it accordingly.
Create Clarity on Core Message
Powerful messaging about the outcome and results your clients get when they work with you builds your credibility and positions you as the only option in your market.
Your brand is your only point of difference. Be deliberate when your create your strategy.
Our Approach to a Powerful Brand
Strategy + Messaging + Design
Define user needs and pain points
Activate your Brand